Raw notes on creating passionate users
Raw notes from listening to Kathy Sierra’s talk on passionate users (either the one at SXSW or the one at Cusec).
- Eric Kandel, Nobel Prize winner [Physiology/Medicine 2000], work on memory. Pictures + conversational tone (‘You’). Captures attention. [Blog post on this.]
- Levels [of difficulty], ‘A series of regularly spaced traits’.
- Tribe. T-shirt First Development. Stories, gossip, founders’ stories, user stories, easter eggs.
- Nikon site. [Focuses on learning.] K2 skis, passionate skier → transfers to brand.
- Jeff Hawkins [and Sandra Blakeslee] On Intelligence.
- Challenge – flow – balance [ease/difficulty].
- Learning + improvement – hi-res experiences – exploiting passions for something else. Getting users to talk about themselves.