Design or Strategic Planning?
[...] Vicky Richardson, editor of Blueprint, has said that what people such as [Hilary] Cottam and [John] Thackara do is strategic planning and should not be confused with design. ‘Calling it that reflects the fact that design is very popular. It suggests to me an aspiration to be a certain kind of creative.’
– Bruce Nussbaum, ‘Innovation vs. design – the British Design Council weighs in’, NussbaumOnDesign.