Notes from Tom Kelley (of Ideo) Interviews
I’ve listened to a couple of interviews with Tom Kelley of Ideo. Things I’ve jotted down:
- Design Thinking = right-brain and left-brain (ambidextrous thinking?). [He said something about teaching, for instance, a software developer design thinking, helping him/her balancing left-brain with right-brain.]
- Innovation = making ideas profitable [so, related to design, but also different?]
- Recommends Gordon MacKenzie’s Orbiting the Giant Hairball [from its back cover: ”... shares lessons on awakening and fostering creative genius”].
- Unfocus groups – bringing in ‘abnormal’ users [for study, such as fans, instead of what is more common, bringing in typical users; in another interview, he said Ideo prefers to visit future users in their environment rather than bringing them into their offices; associated this with the thing in Ambidextrous on design and meaning].
- [On] storytelling – ‘no place in the brain for facts’ [so helpful to embed facts in stories; look for more on this, in relation to mnemonics].
(The interviews I listened to were Moira Gunn’s, Dave Iverson’s and Terry Gross’, of which the latter is also available on iTunes Music Store.)