Complexity and Culture
In ‘The Business of Meaning’, an article in the premier issue of Ambidextrous magazine, Nathan Shedroff and Steve Diller talks about ‘the deepest form of experience provided by a product or service’, meaning – the others being, in descending order, values, emotional benefits, economic benefits, and functional benefits. While the article didin’t quite get at what distinguishes the design process for a ‘meaningful’ product or service, I liked the following part:
The sophistication of many products, services, and experiences today already meets the level of meaning because they are complex enough to embody and create culture [emphasis mine].