The Unskilled Designer

Although I like playing around with graphic design, I’m not good at it. This is not modesty: I have created some designs that I think work quite well (like the one for this weblog), but what I can do is very limited. And I usually need lots of good examples to study to create something.

The past few weeks I’ve been working on a new website for Oops, the company I work for. The biggest part of this was trying to figure out how to present ourselves. The current website does a very poor job at that. The first weeks or so I approached this in a different way than before. Usually I start with the design, only to fail because I have no clear picture of the “content.” So this time I refrained from thinking about design until later.

Oops mood board

When the content had begun to stabilize I compiled a mood board from fragments that I liked. I liked this approach, because it enabled me to get a picture of what I wanted to accomplish. But I still kept from doing any graphic design. Instead, I worked on the structure of the content I put together: grouping things, ordering them, laying them out on the page.

Finally, I begun playing with the design. I made several attempts at creating something that felt like the mood board, but I wasn’t satisfied with any of them. However, in the process there emerged several elements that made it into the final design. And oddly enough, the final design departed quite a bit from the mood board. But it was of great help.

(I can’t show the new design yet. It will go online after my vacation, in five weeks or so.)

The above was posted to my personal weblog on June 28, 2004. My name is Peter Lindberg and I am a thirtysomething software developer and dad living in Stockholm, Sweden. Here, you’ll find posts in English and Swedish about whatever happens to interest me for the moment.


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